Services
The systems we have built often create lives that fail to align with our needs and our nature as people. That’s why Freijdag works with care as its foundation and humanity as its measure — because that is the most effective approach that goes beyond efficiency.
Social design
Freijdag designs with people, not just for them. Using collaborative methodologies and intersectional research, she develops solutions that genuinely address human needs, particularly for care systems, for example when parents and childrens experiences are often overlooked. The approach brings together diverse perspectives to solve real problems with sustainable solutions that foster community and wellbeing.
Art Direction
We transform complex ideas into visually compelling solutions . Our designs go beyond the eye, they challenge perceptions, inspire action, and create care and human centered results. Drawing from our deep understanding of how aesthetics influences engagement and understanding, we craft visual identities and multimedia experiences that communicate values authentically while pushing boundaries.
Project management
We are passionate about the execution of a bold vision. Our project management isn't just about timelines and deliverables, it's about orchestrating a balance between creative freedom and strategic direction. We coordinate interdisciplinary teams, navigate challenges, and ensure your project delivers meaningful impact while staying true to the mission.
vision / mission
Freijdag envisions a society where children, parents and caregivers are structurally supported, valued and protected. We believe strong care systems, social structures and education are not secondary priorities, but the foundation of a healthy, equal and resilient society for future generations.
Freijdag works with healthcare organisations, NGOs, policymakers and public institutions to strengthen social, health and care systems that support families, children and other vulnerable groups. We develop inclusive, sustainable and evidence-informed solutions that improve well-being, increase awareness and contribute to more equal access to care, knowledge and support.
manifesto
Freijdag believes that caring for others, is a societal responsibility, not an individual burden. Parenthood, health and well-being shape future generations and therefore deserve structural recognition in policy, design and public systems.
We work from an intersectional perspective, recognising that social inequality, health outcomes and access to care are deeply connected. Our focus lies at the intersection of:
• healthcare and prevention
• social support and safety nets
• education and public information
• policy, systems and lived experience
Human biology and psychology have not evolved at the same pace as modern society. Many current systems prioritise productivity, efficiency and the role of the individual over real human well-being. Freijdag advocates for a shift towards systems that are designed around natural human needs, physical, psychological and social.
Our goal is a society with stronger social safety nets, healthier families, greater equality and deeper connections. Creating long-term impact for our environment and society as a whole.