vision

Freijdag envisions a society where children, parents and caregivers are structurally supported, valued and protected. We believe strong care systems, social structures and education are not secondary priorities, but the foundation of a healthy, equal and resilient society for future generations.

mission

Freijdag works with healthcare organisations, NGOs, policymakers and public institutions to strengthen social and health and care systems that support families, children and other vulnerable groups. We develop inclusive, sustainable and evidence-informed solutions that improve well-being, increase awareness and contribute to more equal access to care, knowledge and support.

sanne freijdag

Sanne is the founder and creative director of Studio Freijdag. She is a designer, artist and art director who works at the intersection of design, healthcare, social systems and policy. Her work focuses on developing concepts that strengthen well-being, equality and social connection.

With a strong ability to bridge disciplines and bring diverse stakeholders together, Sanne translates complex societal challenges into accessible, human-centered solutions, driven by a commitment to social impact.